In addition, we identified that Carousel’s owner herself was one of the main draws of the store. Customers loved her energy and approachability. We wanted to bring that warmth and personability into the branding.
Logo audit & redesign
We started by creating a number of design suggestions, each based around the original coral color, at the client’s request. We also played around with turquoise as a secondary color.
The client’s preferred logo was based on the Vogue look, updated for children. It was simple, attractive, and highly communicative to their target audience. (We did hold on to the carousel imagery for ad campaigns and packaging, but chose not to include it in the logo.)
Colors & typefaces
The new color palette and typefaces look premium, fresh, and professional.
To convey scarcity, we used a combination of the brand’s original and updated colors with highlights of blue and light pink. We kept it clean, creative, and highly artistic looking. It screamed premium, but was not too loud or upfront.
The campaign was a raving success. It attracted and impressed the right people effortlessly, even those who had to travel from other areas to visit the store.
The end result is packaging presentation that is sleek, clean, and absolutely delightful.
The happy ending
“An unmatched branding expert”
— Chava Leah Sternbuch, Carousel