Momchic sells affordable maternity wear to a modesty-conscious audience. We needed to create a fresh, feminine vibe that would attract moms-to-be while maintaining a high level of subtlety and nuance.

A simple, feminine logo sets the tone for accessible, yet chic, maternity wear. Images of scarves, chains, and necklaces add a dimension of stylish elegance without any explicit depictions of expectant women. We created three sets of colors to keep it fresh and seasonal, always giving customers something new to look at,