Party in a Box, USA
Soiree combines glamor and convenience, and their creative needed to communicate both. On one hand, customers enjoy a stunning party that will impress their guests down to the finest detail. On the other hand, working with Soiree is light, easy, and hassle-free. It’s not too high-end or far-reaching. We wanted to demonstrate instantaneously that this was the new way to throw a deluxe party. This was the solution.
After extensive research and discovery, we zeroed in on Soiree’s three most prominent brand attributes: Elegance, convenience, and creativity. We created a moodboard for each, incorporating lots of contrast and a realistic three-dimensional feel, allowing the viewer to experientially get a taste of what’s being offered.
Soiree delivers real dishes, glasses, and quality tablewares for each party — nothing about the event feels cheap.
Perfect events come packaged and delivered to customers’ doors. They never have to leave the comfort of their home. It’s as simple as it sounds!
Soiree events are thought out to the end. Every detail and party favor is beautiful, high-quality, and theme-supporting.
Our challenge regarding color was to find a palette that worked well with all party themes, from sleek and sophisticated to traditional. It had to have energy that would work in a print ad as well as digital.
To achieve this, we maintained the high-contrast look but instead of stark black and white, opted for black and a very subtle pink. This light pink is neutral enough to work well with a versatile array of color schemes, and at the same communicates exclusivity. We accented these with hints of turquoise and a darker version of the pale pink — to be used only for standalone visuals.
The end result was coloring subtle enough to work with multiple party themes, but bold enough to attract attention.
Every element was branded to perfection, with twenty-one drafts of the coloring alone! When the ad went to print and the color did not display accurately, we took it upon ourselves to communicate directly with the magazine, ensuring our client’s satisfaction.
Digital ad & catalogue
The happy ending
“Blown away by the design — and the talent”
— Hindy Deutsch, CEO, Soiree