Tiny Models, UK
With so many children’s boutiques today, it’s difficult to stand out — especially in Stamford Hill, the capital of upscale children’s clothing stores in London. Our challenge was to identify what made Tiny Models unique, and communicate that viscerally, and powerfully.
These were the most significant elements that set Tiny Models apart:
Tiny Models carries top-quality brands only: mostly from Italian, Portugese, and Parisian suppliers. This clothing will last from one child to the next…to the next!
The target market values the status associated with luxury products. They appreciate the culture of exclusivity.
These parents enjoy the thrill of shopping. Since Tiny Models is 100% online and we can not provide the full experience, recreating the joy would become another marketing challenge.
Tiny Models especially excels at customer service. Every customer feels like they are the only shopper — the only one in “the room”. They pamper their VIP clients with special deals and private sales.
1. Timeless traditional.
3. Joyful experience.
The final mood board included elements from all three. In response to the client’s slight concern that too much of a high-end vibe could repel prospective customers, we replaced one of the two serif typefaces with sans serif for a more inviting touch. The client was thrilled with the result.
Colors & typefaces
An old-fashioned serif font for the primary typeface conveys the traditional aspect of the brand. We contrasted that with a more modern sans serif typeface in body text for a joyful, youthful feel. To further highlight the modern element, we added some movement with lines and squiggles.
Finally, we created an elegant signature with a handwritten typeface to use all over the branding assets for a personal, hand-made feel.
We sketched multiple options. The client chose the option that was simple with a little squiggle in the e. The Tiny on top of Models is youthful and curved, so it gives off the “children’s” vibe, but also screams quality.
To ensure associations with the thrill of high-end boutique shopping in European cobblestone streets, we added a pictorial component of extremely traditional Parisian houses.
website & ads
We sketched several concepts for bows and packaging, playing around with different typefaces, materials, and styles before finally settling on the perfected iteration.
The happy ending
“True excellence and a talent for lifting businesses”
— Gitty Adler, CEO, Tiny Models