Copywriter Chaya Matty Appel had narrowed her brand down to two attributes: “fun” and “soul.” Our challenge was to create a visual identity that captured both.
The Zinque Solution
The “CMA” logo uses a solid and strong serif font combined with a vibrant, welcoming color palette to reflect lightness with a heavy dose of heart. Carefully selected soulful images throughout the website buzz with connection and optimism. The whole brand experience is whimsical, warm, and emotive.
Chaya Matty Appel has an vibrant and inviting visual presence that attracts her best-fit clients and projects the right image.